PORTFOLIO
Embark on a visual journey through the lens of my extensive 18-year career as a senior graphic designer, photographer and art director. My portfolio encapsulates a rich catologue of creativity, showcasing a myriad of projects where design, photography, and art direction converge to tell compelling stories and shape captivating visual narratives.
Greater Phoenix
is Poppin'
01
Art direction, branding & photography
As the art director for Greater Phoenix Economic Council's year-end celebration, I was tasked with establishing the overall event brand experience. The result was an award-winning immersive experience that still lingers in the minds of attendees.
MarCom Gold Award Winner for Special Event Branding
Annual Report
02
Art direction, design, photography & videography
Revamping the traditional annual report format, I spearheaded the transformation from a static printed document to a dynamic interactive website. This redesign not only enhances accessibility and engagement but also seamlessly integrates multimedia elements, providing stakeholders with an immersive and informative digital experience.
IEDC Gold Winner, Annual Report
03
Convening the community
Art direction, design & photography
Convening the Community was a two-part event series, bringing together leaders from both the public and private sectors in Greater Phoenix. The central objective was to set goals for the future economic growth of the region by capitalizing on the strengths of its prominent industries.
AMA Spectrum Award Winner for Special Event Collaterol
Integrated Campaign
Art direction, design & photography
#CAStruggles was a targeted multi-faceted campaign the GPEC team executed in the Bay Area to drive companies to evaluate the challenges of doing business in California verses the advantages of doing business in Greater Phoenix.
AZIMA Mastery Award for an Integrated Business Campaign
05
The Drip Campaign
Art direction & design
In response to misleading national media coverage about Arizona's water situation, the Greater Phoenix Economic Council (GPEC) launched "The DRIP" social media campaign on April 27, 2023, using the hashtag #AZWaterFacts to share accurate updates.