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Roles & Responsibilities

Project Oversight:

Serena Remy, VP of Marketing & Communications

Art Direction, Graphic Design & Photography:

Stefanie Carson

Videography:

Itzel Rios Soto

Event Set Up:

Entire GPEC team

Social Posting:

Leah Goldberg

Greater Phoenix is Poppin'

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MarCom Gold Award Winner for Special Event Branding

Executive Summary

GPEC gathered its partners to celebrate a record-breaking year at "Greater Phoenix is Poppin,'" a vibrant evening themed in conjunction with the organization's local art exhibit displayed in-office by the same name.

GPEC worked with local business State Forty Eight to develop a fun t-shirt to be gifted to attendees. The design not only echoed the theme of the event but also reflected the work GPEC does on behalf of Greater Phoenix.

The cactus cutouts that flank each side of the stage were designed in-house by GPEC Art Director, Stefanie Carson, and sent to the Arizona Science Center's CREATE studio, where they were created from 3/4" plywood. The GPEC team then spent two days sanding and painting them.

Each year, GPEC recognizes a handful of individuals and organizations that have made a profound impact on the region. The GPEC Art Director captured their headshots and created pop-art, comic book-inspired 3D backlit prints that cohesively tied them into the overarching theme.

By the Numbers

As a 501(c)3 nonprofit organization, the GPEC team had to be very mind of the budget. We never allowed the limited budget to impact creative solutions. Total event budget was 19.5% of net spend of previous Annual Event + Holiday Open House, last held in 2019. We achieved an 80.5% savings by change in venue, partnerships, donations, sponsorships and DIY crafting.

193

Attendees

56

Local Artists Featured

10

Local Partners Featured

Project Timeline

Mar. - May 2022

June - Aug. 2022

Sept. - Dec. 2022

December 2022

Sept. 2023

Establish event mood board, design logo samples, present event identity to planning committee, finalize event branding.

Design and send out save the date, establish vendor relationships, begin collaboration with State Forty Eight for t-shirt design, design custom cactus cutouts and schedule production time with Arizona Science Center.

Design event and awardee signage, schedule and execute awardee photoshoots, conceptualize and prep interactive art installation, coordinate team to sand and paint cactus cutouts and other event props, design the signature cocktail and photograph it.

Event Photography

I photographed the event using my Canon 5D Mark IV, mounted with a Canon EF 24-105mm f/4L IS II USM lens. My goal was to capture the energy and natural interaction of the attendees, with the resulting images slated for posting on our various social channels.