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Roles & Responsibilities

Project Oversight:

Serena Remy, VP Marketing & Communications

Art Direction, Design & Photography:

Stefanie Carson


Tyson Hill & Stefanie Carson

Website Design & Support:

Stefanie Carson & Jessica Daley

Interactive Map Design:

Jairus Gallegos

Annual report

Executive Summary

Annual reports serve as a crucial window into an organization's financial health, strategic initiatives, and overall performance, offering stakeholders a comprehensive snapshot of its accomplishments and challenges. They provide transparency, build trust, and enable informed decision-making by showcasing a clear narrative of the past year's achievements and future aspirations.

Historically, GPEC had only produced its reports in a  conventional printed format. For our 2023 report, I took the lead on revolutionizing it from a static printed document into a vibrant, interactive website. This transformation goes beyond the limitations of traditional reports, offering heightened accessibility and engagement for stakeholders.

To enrich the digital experience, I incorporated multimedia elements, including a compelling video testimonial that captures the essence of our achievements and a user-friendly interactive map that provides a dynamic visualization of our impact. This innovative redesign not only ensures a seamless fusion of information and technology but also establishes a new standard for delivering an immersive and comprehensive overview of our endeavors.

By the Numbers

The GPEC team accomplished numerous goals in FY23. Though our MarComm team may be small, our impact is undoubtedly significant. Below are some noteworthy statistics highlighted in the Annual Report.


Local Art Exhibits Hosted


Social Impressions


Events Hosted

Project Timeline

May 2023

July 2023

July 2023

September 2023

Film and edit a testimonial video featuring one of GPEC's locates from FY23, aiming to authentically highlight the underlying purpose of GPEC's mission: "to attract and grow quality businesses and advocate for Greater Phoenix's competitiveness." Tyson Hill and I were responsible for the complete production and editing process.

Crafted by GPEC's skilled Research Analyst, Jairus Gallegos, this innovative and dynamic interactive map serves as a valuable tool for viewers seeking a more comprehensive understanding of the companies that GPEC has successfully brought to the region.

Interactive Map.png

My focus on this project was to craft a compelling website layout, strategically designed to captivate the viewer's attention and guide them through GPEC's accomplishments for the year in a visually appealing manner. Jessica Daley, GPEC's digital marketing director, played a key role in gathering and curating content and statistics to be prominently highlighted on the site.

I had the pleasure of presenting the final design to GPEC's 80+ board members at the annual board retreat. I received great feedback from both the board and GPEC's leadership team.

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