PORTFOLIO
Embark on a visual journey through the lens of my extensive 18-year career as a senior graphic designer, photographer and art director. My portfolio encapsulates a rich catologue of creativity, showcasing a myriad of projects where design, photography, and art direction converge to tell compelling stories and shape captivating visual narratives.
Greater Phoenix
is Poppin'
01
Art direction, branding & photography
As the art director for Greater Phoenix Economic Council's year-end celebration, I was tasked with establishing the overall event brand experience. The result was an award-winning immersive experience that still lingers in the minds of attendees.
MarCom Gold Award Winner for Special Event Branding
Annual Report
02
Art direction, design, photography & videography
Revamping the traditional annual report format, I spearheaded the transformation from a static printed document to a dynamic interactive website. This redesign not only enhances accessibility and engagement but also seamlessly integrates multimedia elements, providing stakeholders with an immersive and informative digital experience.
03
Convening the community
Art direction, design & photography
Convening the Community was a two-part event series, bringing together leaders from both the public and private sectors in Greater Phoenix. The central objective was to set goals for the future economic growth of the region by capitalizing on the strengths of its prominent industries.
AMA Spectrum Award Winner for Special Event Collaterol
Integrated Campaign
Art direction, design & photography
#CAStruggles was a targeted multi-faceted campaign the GPEC team executed in the Bay Area to drive companies to evaluate the challenges of doing business in California verses the advantages of doing business in Greater Phoenix.
AZIMA Mastery Award for an Integrated Business Campaign
05
the drip campaign
Art direction, design & photography
In executing this omni-channel campaign, our objective was to debunk the myths surrounding Arizona's water policy. We achieved this by distilling real-time data, comprehensive reports from expert organizations and researchers, and transforming it into a socially shareable campaign, disseminated across all our social media channels.
06
Greater phoenix
a to z podcast
Art direction, branding & photography
Crafting the branding for a podcast spotlighting Greater Phoenix's regional assets, I wove a visual narrative that captures the vibrant essence of the area's diverse offerings. Through a harmonious blend of imagery and color, the brand reflects the dynamic stories and unique facets that the podcast unfolds about this thriving region.
08
GPEC rebrand
Art direction, design & photography
Leading GPEC's corporate rebrand, I seamlessly translated the newly defined brand guide into a cohesive visual language, ensuring its consistent application across all marketing collateral. Additionally, I harmonized the brand's aesthetic into interior design elements, creating a unified and immersive experience that reflected GPEC's refreshed identity.
09
Art Exhibit
Art direction, curation, installation, design & photography
As the art director for this event, I was tasked with establishing the overall event brand experience for the Greater Phoenix Economic Council's year-end celebration. The result was an award-winning immersive experience that still lingers in the minds of attendees.
10
state of black business report
Art direction, design & photography
As the art director for this event, I was tasked with establishing the overall event brand experience for the Greater Phoenix Economic Council's year-end celebration. The result was an award-winning immersive experience that still lingers in the minds of attendees.
09
branding
Art direction, design & photography
In shaping the brand for Jane Dough Bakery, I prioritized ensuring that each element resonated with its charismatic owner—a mix of dark humor and a welcoming demeanor. The outcome was a cohesive brand identity seamlessly blending personality with a deep passion for the art of crafting hand-made sourdough bread.